What Participants Say

“KORE came along at the perfect time, as I realized there was a huge opportunity and need to bring in new talent to our industry. My personal challenge was not having the resource of time to train them properly on all they need to understand to not only be successful in selling travel, but be successful entrepreneurs on their own. With the “new to Industry” training provided by KORE, our new advisors are able to hit the ground running.”

Heather Di Pietro

CEO, TravelSalesGroup

“KORE is exactly what our industry needed and has made a huge impact on our success. This game-changing curriculum allowed us to hire and train an advisor, all in just a few months. Within a year, this advisor has surpassed every sales goal and is on track to help increase our business by over 20%. KORE has helped us achieve our sales and profitability goals and will now be an automatic part of our recruiting and training process.”

Steve Ineson

owner, Four Seasons Travel

“Completing KORE before joining our agency is like giving new agents a secret key to confidently unlock the travel industry. They stroll in ready to roll, armed with knowledge and insights from KORE, making them savvy, well-prepared additions to our agency. It’s the kind of preparation that turns a new adventure into a smooth journey for both our agents and the clients they assist.”

LuAnn Lisell

owner & founder, Lisell Travel

What the Media Say

“KORE serves as a surefire way to bring new advisors into the travel business.”


“KORE provides advisors with the skills and knowledge to become both a successful travel professional and business owner.”

– Insider Travel Report

“The KORE difference includes mentoring from an agency owner or manager and a career placement service upon graduation.”

– Travel Agent Central

“KORE targets advisors who are new to the industry – those looking to make travel a career, not a hobby.”

– Travelweek


KORE Launches Marketing Campaign to Reach and Recruit Travel Advisors

July 11, 2023
As travel agencies struggle to enlist and train advisors to fill a critical shortage, American Marketing Group’s KORE education program is unveiling a digital marketing campaign to attract talent to the industry.

Advisor Education is a Key Focus of AMG Sales Strategy

October 28, 2022
KORE is AMG’s comprehensive training program designed to educate new talent to the industry, train them and set them on the path to become successful travel advisors. The first graduating class of KORE was celebrated at Travel Market.

KORE Coverage

Travel Market Report

Why Travel Advisors Need Training
February 8, 2023

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